Using Open Banking for customer loyalty
Dubbing itself "Payment Linked Loyalty," Bink offers a unique platform where retailers can offer their customers a new way of collecting points for their loyalty programs and manage those programs without the need to carry dozens of cards around with them.
What's the Open Banking use case?
Using the innovative and intuitive smartphone app - available on Android and iOS devices - shoppers can link their credit, debit, and other payment cards to their loyalty programs via Open Banking. This means that, when they shop at the physical stores of Bink's partner retailers, they only need to pay using those options to have the points automatically added to the appropriate loyalty programs simultaneously. Customers can be easily identified and rewarded each time they shop - without the need to fumble around for multiple cards.